Use the PEFC label

Consumers Trust Certification Labels and Expect Companies to Label Products

Using the PEFC label on your certified packaging demonstrates your brand is sourcing responsibly and is a significant contribution to your brand’s sustainability strategy. PEFC-label demonstrates your company’s commitment to responsible sourcing in a way that is visible, verifiable and readily understood. PEFC certification is impartial and globally respected, enabling your company to demonstrate a clear commitment to responsible sourcing of forest-based products in your ESG reporting. Packaging is often the first point of contact with your customers, with an estimated 70% of purchasing decisions are made at the point of sale. Communicate your sustainability efforts towards safeguarding forests and their benefits to society. By including PEFC in your procurement policies and using the PEFC label on your certified packaging, you can communicate your sustainability actions to your customers cost-effectively.

Brand owner, the first step is to include PEFC in your sourcing policy. Ask your suppliers to use PEFC certified materials and you are helping to drive the sustainable change throughout the whole supply chain. Once your packaging products are being manufactured with PEFC-certified materials you can use the packaging manufacturer’s PEFC logo on the packaging for free.

Simply ask your packaging manufacturer to place their PEFC logo on the packaging.

Retailer, help the customer choose certified and sustainably packaged products, for example by highlighting certification and environmental labels in in-store promotions and brochures. If you procure PEFC-certified finished products and sell these finished products directly to consumers, you can use the PEFC label indirectly on‑product for promotional purposes. To do so, you simply need to hold a PEFC trademarks usage licence for Group D users.

To get a licence for Group D users, please contact your local PEFC-organization.