Watch the recording of the webinar "Why labels matter - using the PEFC label” held on March 27th 2025, and discover the benefits of third party verified sustainability labels as PEFC label in your communications and which factors consumers see as indicators of sustainability.
Hannah Prins, Communication Manager, from PEFC International, will present the impact of EU Green Claims on sustainability communications and the possibilities and benefits of using the PEFC-label on products.
Mari Karhu, Senior strategist, Research & Insight, from Miltton Finland will present the results of a research exploring Finnish consumers' perceptions of sustainability, providing the latest insights into how Finns view various sustainability claims, which factors are seen as indicators of sustainability, and the role sustainability plays as a driver in purchasing decisions.
Watch the expert webinar "Sustainable packaging starts in the local forest" held on February 15th 2024, and explore the thoughts of industry professionals on sustainable packaging!
Key Trends & Insights on Packaging
Ann Lorentzon, Sr. Project leader RISE
The packaging sector is facing several transformational challenges. Legislation is being reviewed and places an increased demand on circular packaging. Climate issues and an increased demand from customers causes companies to change packaging materials to more environmentally friendly alternatives. Hear Ann talk about news and the upcoming trends.
From Forest to Innovative Packaging Solutions
Per Funkquist, Director Sustainability Procurement & Wood Supply
Hear Per discuss how customers and consumers view fibre-based products, why certification is important and how the forest issues interest customers. Billerud is a world-leading company in high-performance paper and packaging materials with a strong commitment to sustainability, quality, and customer value.
Protecting Food with Sustainable Packaging
Panu Ala-Nikkola, GM Huhtamaki Foodservice Nordic Oy
Most of Huhtamaki paper cups sold in the Nordic are manufactured in Finland from pure virgin paper board. The paper board we use is manufactured in the Nordic and is made from fibers that come from sustainably managed Nordic forest and is PEFC certified. When the consumption and cup recycling also takes place locally, a loop of good is created that we can all enjoy.
Responsible Procurement as a Driver for Brand Value
Ane Simonsen, Head of Quality and Sustainability Norgesgruppen
Norgesgruppen is a Norwegian grocery retailer group and aims to lead the way in the green shift. In addition to achieving carbon neutrality, Norgesgruppen will focus on environmentally friendly products, renewable energy and sustainable business practices. Ane will explore how responsible purchasing and use of environmental labels can be driver for brand value.
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Take part in our campaign and let us tell your sustainable story and spread it to others.
jenni.piela@pefc.fi
thomas.lowenberg@pefc.se
morten.haugerud@pefc.no
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