Consumers Trust Certification Labels and Expect Companies to Label Products

Using the PEFC label on your certified packaging demonstrates your brand is sourcing responsibly and is a significant contribution to your brand’s sustainability strategy. PEFC-label demonstrates your company’s commitment to responsible sourcing in a way that is visible, verifiable and readily understood. PEFC certification is rigorous, impartial and globally respected, enabling your company to demonstrate a clear commitment to responsible sourcing of forest-based products in your ESG reporting. Packaging is often the first point of contact with your customers, with an estimated 70% of purchasing decisions are made at the point of sale. Communicate your sustainability efforts towards safeguarding forests and their benefits to society. By including PEFC in your procurement policies and using the PEFC label on your certified packaging, you can communicate your sustainability actions to your customers.

Brand owner, the first step is to include PEFC in your sourcing policy. You can ask your suppliers to use PEFC certified materials you are helping to drive the sustainably change throughout the whole supply chain. Once your packaging products are being manufactured with PEFC-certified materials you can use the packaging manufacturer’s PEFC logo on the packaging.

Retailer, help the customer choose certified and responsibly packaged products, for example by highlighting certification and environmental labels in in-store promotions and brochures. If you procure PEFC-certified finished products and sell these finished products directly to consumers, you can use the PEFC label indirectly on‑product for promotional purposes. To do so, you simply need to hold a PEFC trademarks usage licence for Group D users.

To get a licence for Group D users, please contact your local PEFC-organization.